Eirini was born in Halkidiki, northern Greece. She began her creative journey with her love of the ocean as a key driver alongside inspiration from her family with roots steeped in tradition.
Growing up in her father's workshop, she learned from a young age to not only love, but to truly understand, the making of a garment.
She studied Marketing, and shortly after graduating, opened her first resortwear store. In 2014, she founded It’s All Greek on Me; inspired by everything Greek tradition had to offer. Today, the brand is sold in various countries across the globe including Greece, New York, Mexico and Australia.